Key Points
Salesforce, Inc. (CRM) advanced decisively in today’s session, building momentum and signaling renewed buyer confidence. The stock closed at $260.58 versus a previous close of $247.46, gaining 5.30% on the day and adding $13.12 in market value per share. Trading was active and conviction-driven, with above-average volume accompanying the rally as investors responded to improving fundamentals and constructive sentiment. The move positions CRM on a stronger near-term trajectory while reaffirming interest among both growth-oriented and quality-focused investors.
The rally stands out given the stock’s position relative to longer-term levels. At $260.58, CRM remains approximately 29% below its 52-week high of $367.15, suggesting room to recover should momentum persist. That gap provides context for buyers looking for upside potential, especially as fundamentals and execution continue to track well. The latest lift pushes shares through nearby resistance levels and shifts the tone from consolidation to accumulation, a constructive development for trend followers.
Today’s price action reflects bullish activity rather than a fleeting bounce. The combination of an orderly advance, strong breadth, and heavy participation indicates that investors are leaning into the story, not fading it. With sentiment improving and the tape confirming demand, CRM’s upward move looks like more than just a reactionary pop. It reflects growing confidence in the company’s ability to translate product adoption and operating discipline into sustained performance. For investors tracking leadership in enterprise software and customer platforms, the action in CRM underscores building momentum and sets a favorable base for follow-through.
Why Salesforce, Inc. Price is Moving Higher
Salesforce’s strong upward move is supported by a clear set of fundamentals and fresh demand catalysts. At a current price of $260.58 and a market cap of $231.87 billion, CRM is attracting investor enthusiasm as volume expands meaningfully. Shares traded 15,627,841 today versus a 90-day average of 8,844,283, highlighting robust interest. The stock remains 29% below its 52-week high of $367.15, giving room for continued catch-up if positive trends persist. Earnings power remains a focal point, with EPS (TTM) at $6.89 reinforcing the company’s profitable profile within large-scale enterprise software.
The immediate catalyst was Salesforce's strong Q3 results on Dec. 5, 2025 that beat Wall Street expectations. Adjusted earnings landed at $3.25 per share versus the Zacks consensus of $2.85, while revenue reached $10.26 billion, up about 9% year over year from $9.44 billion. Net income jumped to $2.09 billion from $1.53 billion, a meaningful improvement that underscores operational execution. Management also raised full-year revenue guidance to $41.45 billion–$41.55 billion, a confident signal that supports today’s bullish momentum.
Importantly, the company highlighted surging adoption of its AI-powered Agentforce platform, now running at a $540 million annualized revenue rate, up 330% year over year. Customers pivoting from building bespoke AI tools to leveraging Salesforce’s integrated “last mile” workflows validate the product strategy and help explain the demand inflection. A $0.42 quarterly dividend, continued share repurchases that reduced share count by 1.3%, and institutional buying add to the constructive setup. With powerful AI tailwinds, accelerating platform adoption, and stronger capital returns, valuation at current levels appears attractive to investors seeking quality growth supported by durable cash flows.
What is the Salesforce, Inc. Rating - Should I Buy?
Weiss Ratings assigns CRM a C rating. Current recommendation is Hold.
The rating is built on six indices: the Excellent Growth Index (measures revenue and earnings expansion) aligns with roughly 9.77% revenue growth and steady EPS progress; the Good Efficiency Index (measures operational effectiveness and profit margins) reflects a 16.86% profit margin and disciplined cost control; the Excellent Solvency Index (measures financial health and debt management) points to balance-sheet strength that supports reinvestment and buybacks. The Fair Total Return Index (measures stock price appreciation plus dividends) captures average risk-adjusted performance in recent periods; the Weak Volatility Index (measures price stability and risk) notes elevated swings that can amplify drawdowns; and the Weak Dividend Index (measures dividend payments and yield) is consistent with a modest 0.67% yield despite improving capital returns. Valuation, at a 35.94 P/E and 11.20% ROE, supports a quality profile but does not eliminate risk.
Relative to peers, NVDA (B), AAPL (B), and MSFT (B) carry higher overall ratings, reflecting superior risk-adjusted performance and more consistent total returns. CRM’s strengths in growth and solvency are competitive, while peers generally score better on volatility control and total return persistence, which lifts their overall appeal on a comparative basis.
This mix of excellent growth and solvency, good efficiency, but only fair total returns and weaker stability and income leads to a balanced, middle-of-the-road risk/reward profile. The C (Hold) rating recognizes meaningful strengths while acknowledging variability that keeps performance closer to average on a risk-adjusted basis.
About Salesforce, Inc.
Salesforce, Inc. is a global leader in cloud-based customer relationship management software, delivering an integrated platform that helps organizations sell, service, market, and analyze more effectively. Operating within the Information Technology sector and the Software and Services industry, Salesforce provides multi-tenant, subscription-based applications that unify customer data and workflows across departments and channels.
Core offerings include Sales Cloud for pipeline management and forecasting, Service Cloud for case management and omnichannel support, and Marketing Cloud for customer journeys, personalization, and campaign performance. Commerce Cloud enables digital storefronts and order management, while Experience Cloud powers customer and partner portals. Data Cloud centralizes and harmonizes data at scale, creating unified profiles that feed analytics and AI-driven actions across the suite.
Salesforce’s Einstein AI and Agentforce extend automation, predictive insights, and generative capabilities into sales, service, and marketing workflows, helping enterprises execute the “last mile” of AI within real processes. The Platform includes low-code tools, integration services, and governance, supported by MuleSoft for API-led connectivity across complex IT landscapes. Tableau delivers visual analytics and business intelligence, and Slack enhances collaboration by embedding workflows, data, and apps directly into channels.
The company’s AppExchange marketplace expands functionality via thousands of partner apps, enabling tailored industry solutions for sectors such as financial services, healthcare, public sector, retail, and manufacturing. Salesforce’s focus on customer success, a large ecosystem, and an extensible metadata-driven architecture underpin its competitive advantages, allowing enterprises to standardize on a single, trusted platform for end-to-end customer engagement and growth.
Investor Outlook
With improving fundamentals, accelerating AI adoption, and solid balance-sheet support, the outlook for CRM remains favorable. The C (Hold) rating reflects a balanced risk/reward profile while recognizing constructive momentum and ongoing execution.
See full rankings of all C-rated Information Technology stocks inside the Weiss Stock Screener.