Tesla Motors (TSLA) - a company with much hype from its investors, customers, and fans but not much to show for when it comes to profits has announced its latest addition to the family, the Model 3.

Tesla’s cutting-edge design and technology appeals to many who wish to reduce pollution, decrease oil consumption and save big by eliminating gas costs... but often the pockets of these dreamers are not deep enough to purchase a vehicle that runs around $100,000 a piece and contributing towards the green movement becomes just a bit harder.

With well below the industry average financial performance in many areas, Tesla is yet to prove itself as a profitable electric car business.

The company is expanding its factories and a more affordable everyday American vehicle - the Model 3 is Telsla’s attempt to become part of your everyday life.

According to Tesla the more affordable $35,000 price, reduced by any government incentives, of the Model 3 will significantly increase the market penetration and turn this electric show into some profits.

The problem is that the new car won’t be available until late 2017 and some of its competitors are already ahead of the game.

General Motors Company (GM) is one of them, starts production of the all electric Chevy Bolt later this year. The car is expected to sell in the $30,000 range after government incentives and will have a 200 mile range.

When it does start production Tesla’s marketing and eye-appealing vehicle design may prove to be successful in selling the product, but will it be enough to turn the company into a profitable business?

Elon Musk previously stated that the company would be profitable by the end of the first quarter of 2016 and although that remains to be seen, the consumption of cash as Tesla ramps up its investment in the development of the Model 3 and then starts production remains a concern.

The table shows Tesla’s inferior bottom line next to billions in competitor profits.

The above table was compiled using Weiss Ratings comparison tool, you can compare up to four stocks side by side for an in-depth analysis.

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