Amplitude, Inc. AMPL

Company Overview

Amplitude, Inc. is a U.S.-based software company that provides digital analytics and customer behavior intelligence tools through a cloud-based platform. The company operates primarily in the software-as-a-service (SaaS) industry, with a focus on digital product analytics, experimentation, customer engagement insights, and data-driven product development. Its platform is used by enterprises and digital-native companies to analyze user behavior across web and mobile applications, optimize customer experiences, and improve product adoption and retention. Revenue is generated primarily through subscription-based software contracts and related support services.

The company’s principal offerings include Amplitude Analytics, Amplitude Experiment, Amplitude Session Replay, Amplitude CDP, and customer data and behavioral analysis capabilities integrated into a unified platform. Amplitude serves customers across industries including technology, financial services, retail, media, healthcare, and consumer applications. The company positions itself as a digital optimization platform designed to unify analytics, experimentation, and customer data workflows in a single environment. Founded in 2012 by Spenser Skates and Curtis Liu, Amplitude evolved from a product analytics startup into a broader digital intelligence platform and completed its direct listing on Nasdaq in 2021 under the ticker AMPL.