CNO Financial Group, Inc. CNO

Company Overview

CNO Financial Group, Inc. is a U.S.-based insurance holding company focused on life and health insurance products serving middle-income pre-retiree and retired consumers. The company operates primarily in the insurance and financial services industries through a portfolio of insurance brands and distribution platforms. Its core offerings include Medicare supplement insurance, long-term care insurance, life insurance, annuities, supplemental health products, and retirement-related financial solutions. Revenue is generated primarily through insurance premiums, policy charges, investment income from its insurance float, and fees associated with certain financial products.

The company’s primary operating brands include Bankers Life, Colonial Penn, and Washington National, each targeting distinct customer demographics and distribution channels. Bankers Life focuses on retirement and Medicare-related products sold through career agents, while Colonial Penn emphasizes direct-to-consumer life insurance marketing. Washington National provides supplemental health and worksite insurance products. CNO traces its origins to entities established in the late 19th and early 20th centuries, though the current organization emerged through restructurings and rebranding following the financial difficulties of predecessor company Conseco in the early 2000s. The company adopted the CNO Financial Group name in 2010 as part of a broader repositioning strategy centered on retirement and health protection products.