1511419 Ontario Inc. provides alternative financial products and services under Cash Store Financial, Instaloans, and The Title Store names in Canada and the United Kingdom. It primarily offers short-term advances and other financial services. The company acts as a broker and lender of short term advances; and offers a range of other products and services to help customers meet their day to day financial service needs. Its financial products and services include payday loans, signature loans, cheque cashing, title loans, prepaid MasterCard, money transfer services, prepaid phone cards, injury loans, payment protection plans, and bank accounts. As of September 30, 2013, it operated 537 short-term advance branches. The company was formerly known as The Cash Store Financial Services Inc. and changed its name to 1511419 Ontario Inc. in March 2015. 1511419 Ontario Inc. was founded in 2001 and is headquartered in Edmonton, Canada.