LiveRamp Holdings, Inc. RAMP

RAMP Company Overview

LiveRamp Holdings, Inc. is a U.S.-based data collaboration and identity resolution technology company that operates primarily within the digital advertising, marketing technology, data connectivity, and privacy-centric data collaboration industries. The company provides enterprises, agencies, publishers, and data providers with tools that enable the safe onboarding, matching, activation, and measurement of consumer and business data across digital and offline environments. Its core value proposition centers on helping organizations improve marketing effectiveness and analytics while supporting privacy and regulatory compliance requirements. Public filings and investor materials identify identity resolution, authenticated data collaboration, and interoperability across advertising ecosystems as central components of its platform strategy.

The company’s primary revenue drivers are subscription-based SaaS and platform services associated with its data collaboration and identity infrastructure offerings. Key products include identity graph services, audience connectivity, clean room capabilities, data onboarding, measurement solutions, and cross-channel marketing enablement. LiveRamp evolved from the former Acxiom Corporation, a data and marketing services company founded in 1969. In 2018, Acxiom sold its Acxiom Marketing Solutions business to Interpublic Group (IPG) and subsequently rebranded as LiveRamp Holdings, focusing its strategy on identity and data connectivity software. The company positions itself as an independent and interoperable platform capable of connecting advertisers, publishers, retail media networks, and technology platforms across fragmented digital ecosystems.