The Simply Good Foods Company SMPL

SMPL Company Overview

The Simply Good Foods Company is a consumer packaged food and beverage company focused on the nutritional snacking and meal replacement categories. The company operates primarily in the health and wellness food sector, with an emphasis on products designed for active lifestyles, weight management, and reduced-sugar nutrition. Its core business is centered around branded nutritional products sold through retail, e-commerce, club, convenience, and specialty channels. The company’s principal revenue drivers are its protein bars, ready-to-drink shakes, snacks, confectionery-style nutrition products, and related wellness offerings marketed under the Quest and Atkins brands.

The company was formed in 2017 through the combination of Conyers Park Acquisition Corp. and Atkins Nutritionals, Inc. It later expanded its portfolio through the acquisition of Quest Nutrition, LLC in 2019, significantly increasing its presence in the protein-focused active nutrition market. The company has positioned itself around consumer demand for high-protein, low-sugar, and low-carbohydrate products, benefiting from broader trends in health-conscious eating and convenient nutrition. Its strategic positioning is supported by strong brand recognition in the nutritional snacking category, broad retail distribution, and a portfolio aligned with evolving dietary preferences.