The Simply Good Foods Company SMPL

Company Overview

The Simply Good Foods Company is a U.S.-based consumer packaged food company operating within the health and wellness, nutritional snacks, and weight management industries. The company focuses on developing, marketing, and selling branded products that support low-sugar, high-protein, and low-carbohydrate dietary lifestyles. Its primary revenue drivers are branded nutritional bars, ready-to-drink shakes, confectionery-style snacks, and protein-focused convenience foods.

The company’s portfolio is anchored by two flagship brands—Atkins Nutritionals and Quest Nutrition—which target consumers seeking weight management, performance nutrition, and healthier snacking alternatives. Simply Good Foods is positioned as a category leader in low-carbohydrate and high-protein products, benefiting from strong brand recognition, established retail distribution, and product innovation aligned with evolving consumer health trends. The company was formed in 2017 following the merger of Atkins Nutritionals with Conyers Park Acquisition Corp., a publicly traded special purpose acquisition company.