How Nasdaq Owner Outperforms Its Famed Progeny

I know an easy way to outperform the Nasdaq that involves almost no research and maybe even less risk. I’m surprised more investors haven’t figured this out.

The Nasdaq Composite Index closed at 15,129 on Friday, a record high. The tech-heavy benchmark is now ahead 17.4% in 2021 thanks to ongoing strength for software and semiconductor stocks.

Yet investors are probably better off buying Nasdaq OMX Group (Nasdaq: NDAQ), the company that runs the index.

It turns out that running businesses that manage indexes is surprisingly profitable. They’re predictable, and they also reward shareholders like it’s nobody’s business, to butcher an idiom.

The numbers part is easy.

The Nasdaq Composite (Nasdaq: IXIC) index is up 17.4% in 2021. Nasdaq OMX is ahead 45.7% during the same time frame. Over the past 10 years, shares have risen an average of 24.6% compounded annually, according to Morningstar. This means a $10,000 investment made in the summer of 2011 is worth $90,194.56 today.


Formed in 1971 by the national association of securities dealers, Nasdaq quickly became one of the premier exchanges in the world, known for its rapid electronic transactions.

Speedy processing played a big role in 1992 when Nasdaq linked up with the London Stock Exchange for intercontinental trading. It was also central to the merger in 2007 with OMX, a large exchange operator in the Nordic countries.

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Today, Nasdaq OMX is the world’s second largest exchange by market capitalization. Only the New York Stock Exchange — owned by Intercontinental Exchange (NYSE: ICE) — is larger.

The strength of Nasdaq OMX is profitability. Its four core businesses face little competition.

1. Marketplace Services, accounting for 40% of revenue, collects a small fee for every security transaction completed on the Nasdaq OMX exchanges.

2. Information Services, about 30% of sales, sells real-time securities pricing data and analytics to banks, brokers, institutional clients and other marketplace operators.

3. Corporate Services earns fees from companies listed on the Nasdaq.

4. And Market Technology sells financial regulatory services and anti-financial crime tools.

During the second quarter conference call, CEO Adena Friedman said sales reached $841 million, up 21% year over year.

She noted sales increased across all four market segments. Information Services grew exceptionally fast, rising 23% to $263 million.

That growth is related to index funds.

Nasdaq OMX earns fat license fees for helping financial services companies develop index exchange-traded products (ETPs). ETPs like Invesco QQQ Trust (Nasdaq:  QQQ) and the PHLX Semiconductor Sector (Nasdaq: SOX) are wildly popular, generating additional revenues through transactions. And many more are in the pipeline. Friedman notes that 15 new ETPs were announced during Q2.

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Nasdaq OMX is in the business of developing, maintaining and selling information on some of the most popular indexes in the world. It earns a fee every step along the way, including another payment when the ETP or a derivative option is bought or sold on one of its exchanges.

•  That’s a far better business than being a passive investor in an index fund.

NDAQ shares are up 45.7% in 2021,  far exceeding the 17.4% return for the Nasdaq Composite index.

Nasdaq OMX investors are also doing way better than shareholders of competitors. The stocks of S&P Global (NYSE: SPGI), the keeper of the Standard and Poors 500 index, CME Group (Nasdaq: CME), the company behind the Chicago Board of Exchange and the Intercontinental Exchange (NYSE: ICE) and have posted gains of 33.3%, 9.8% and 2.7%, respectively.

Another index provider that’s shot out the lights is MSCI (NYSE: MSCI). It’s up 41.7% this year, which is light years better than some of its best-known indexes like iShares MSCI Emerging Markets (NYSE: EEM), which is flat this year.

Longer-term investors looking for a way to participate in the growth of the capital markets should strongly consider nixing passive investing in index funds to buy shares in the company that runs the Nasdaq.

Best wishes,

Jon D. Markman

About the Editor

Jon D. Markman and team are winners of the Pulitzer Prize and the Gerald Loeb Award. He helped introduce Microsoft’s StockScouter, the world’s first online stock-screening system. And in the early 2010s, Jon correctly predicted the four major tech megatrends — mobile computing, big data, AI and AVs — that now dominate the world.

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