Take a Bite Out of a Sizzling Sector

Consumers demanding plant-based meat alternatives — whether for health or environmental reasons — have helped carve out a booming niche.

And according to Jon Markman, senior analyst and editor of Markman’s Pivotal Point, the “meatless meat” industry will continue to gobble up a corner of the $12 trillion global food sector.

“Meat substitutes are really an important part of the food industry right now because it’s the fastest growing piece,” Jon says.

Just how fast? By 2027, the meat substitutes sector is expected to soar to $74 billion. By 2030, it’s projected to reach $85 billion. Currently, it’s worth nearly $21 billion.

Jon sees huge growth potential in one company, in particular. In fact, he views it more like a tech firm than a “conventional food-maker.” Jon explains:

Management has decided to ‘go big or go home,’ and they’re going big. They went out and built up their supply chain and added a lot of people to their employment list. So, they’re getting bigger by spending and that’s what you really want as a technology company. You want them to grow as fast as they can, not just take earnings and pay off their executives.

In this special four-minute video segment, Jon takes a bite into this burgeoning company, explaining its background and where it’s headed. He also delves into the magic formula behind his stock options trading success.

As editor of Markman’s Strategic Options, Jon has a track record for recommendations resulting in sky-high profits. Following his recommendations, if you started with $10,000 in January of 2012, you could have more than $6.2 million today, before taxes. And that includes the trades that were both winners and losers.

Jon says that precision is key:

When you’re talking about derivatives like options, all the moves an individual stock suffers are amplified. If your stock loses 1%, an option will lose maybe 10%.

So, even if the stock is going up, if it doesn’t do it fast enough, the time-value will crush you over.

You have to be right about three things. You have to be right about direction, you have to be correct about amplitude, and you must be correct about the time frame.

We have a very standardized view of how much money we want to make on an options contract, so we set targets along the way that embody those goals.

Our belief is you have got to be right about an option right away. And if you’re not right about it right away, you have got to be cold-hearted and get rid of it and move on.

In this insightful video, Jon discusses:

•  Three companies he targets for stock options and why.

•  The time frame in which he’s looking to see a stock rise.

•  His earnings goal on options.

•  The big mistake people often make with stock options.

And more!

The information in this short segment couldn’t be timelier. I suggest you watch it now.

Happy investing! 

Jessica Borg 
Financial News Anchor 
Markman’s Pivotal Point

About the Contributor

Jon D. Markman is winner of the prestigious Gerald Loeb Award for outstanding financial journalism and the Society of Professional Journalists' Sigma Delta Chi award. He was also on Los Angeles Times staffs that won Pulitzer Prizes for coverage of the 1992 L.A. riots and the 1994 Northridge earthquake. He invented Microsoft’s StockScouter, the world’s first online app for analyzing and picking stocks.

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