UPDATE: Turbulence in the Skies Continues

Don’t tell us we didn’t warn you. It has only been two weeks since we warned you about turmoil in the major U.S. airlines and their struggle to conduct business amid the price wars with each other--not to mention oil prices, terror threat, and many other economic factors influencing the industry.

The biggest players in the market keep cutting prices to compete with low-cost carriers such as Frontier and Spirit. As a result, the revenues keep falling because they still need to pay their obligations, which don’t decrease like their air fare prices. It’s good news for the traveler, but bad for the investor.

Losses and inconsistency in the last week’s performance confirm the airline carriers’ struggle to stay relevant continues. On average, the major U.S. airlines continued to be down 3.46 percent over the last three months. Although still in the negative, it improved since our last report, when they were down 11.97 percent.

Our ratings on some of these airlines indicate you should hold on to them if you have them in your portfolio. We focus on the long term effects, and our ratings suggest the best course of action for the long haul.

Although with an inconsistent  performance last week, Southwest (LUV) up 2.2 percent and Alaska Air (ALK) down 2.2  percent are still a BUY according to our ratings, while the rest of the major players like United (UAL) up 2.2 percent, Delta (DAL) down 4.6 percent, American Airlines (AAL) down 3.3 percent and JetBlue (JBLU) down 5.2 percent are all HOLD stocks.

The chaos continued early Monday morning when Delta airlines had to ground all of their flights worldwide due to a computer outage causing major delays. The outage was blamed on the overnight power loss in its headquarters in Atlanta. Regardless of what or who is responsible for the computer outage, it will surely hurt Delta’s reputation and its bottom line. Bizarrely Delta stock opened up for the week.

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