Adore Beauty Group Limited operates an integrated content, marketing, and e-commerce retail platform in Australia and New Zealand. The company retails beauty and personal care products, including skin, hair, make up, accessories, and others, as well as wellness and fragrance products under various brands. It also offers Beauty IQ, an editorial content platform that offers beauty news, reviews, tips, and expert how-to articles to educate the customers on purchasing decisions. The company was founded in 2000 and is based in Northcote, Australia.