Company Overview

ADCORE Inc. is a Canada-based advertising technology and digital marketing company that provides automated campaign management, search engine marketing, and e-commerce marketing solutions for businesses operating primarily in online retail and digital commerce. The company operates within the digital advertising, marketing technology, and software-as-a-service (SaaS) industries, with a focus on helping advertisers optimize customer acquisition and campaign performance across major online platforms. Its common shares trade on the TSX Venture Exchange under the symbol ADCO and on the OTCQX market under the symbol ADCOF.

The company’s primary revenue drivers include digital marketing agency services, media management, campaign automation technology, and performance-based advertising solutions delivered through proprietary platforms such as Views, Feeditor, and Semdoc. ADCORE serves enterprise, mid-market, and small-to-medium-sized businesses across sectors including retail, e-commerce, travel, finance, and consumer products. The company was founded in Israel and later established its corporate headquarters in Toronto, Canada, while maintaining significant operational activity in Europe and the Middle East. Its positioning centers on combining human-managed digital advertising expertise with internally developed automation technologies intended to improve return on advertising spend and campaign efficiency.

Business Operations

ADCORE generates revenue primarily through managed digital advertising services and technology-enabled marketing solutions. Its operations are organized around digital campaign management, search and social advertising optimization, and e-commerce marketing automation. The company manages advertising activity across major online platforms including Google, Meta, Microsoft Advertising, TikTok, Pinterest, and Amazon-related channels. Proprietary technologies developed by the company are designed to automate campaign creation, budget allocation, feed optimization, and data-driven marketing decisions for advertisers operating at scale.

The company maintains both domestic and international operations, with offices and personnel located in Canada, Israel, and additional international markets. ADCORE has historically expanded through partnerships with large advertising ecosystems and platform providers, including certification and partner relationships with Google and Microsoft advertising programs. Its operational model combines agency services with proprietary software tools, allowing it to serve clients directly while also licensing or deploying technology solutions in support of broader advertising management activities.

Strategic Position & Investments

ADCORE’s strategic direction has focused on expanding recurring technology-driven revenue while strengthening its international digital marketing footprint. Growth initiatives have included the continued development of AI-assisted advertising automation, expansion into e-commerce enablement services, and geographic scaling across European and North American markets. The company has also emphasized cross-platform campaign management capabilities as advertisers increasingly diversify spending across search, social, and retail media networks.

The company has pursued selective acquisitions and strategic investments intended to enhance market access and broaden service capabilities. Notable transactions have included the acquisition of Mediasurfer, a digital marketing agency intended to strengthen ADCORE’s presence in the European market and expand client service capabilities. Public disclosures also indicate continued investment in proprietary technologies related to campaign automation, product feed management, and performance analytics. ADCORE’s involvement in emerging areas of digital commerce and retail media advertising reflects broader industry trends toward automated and data-driven marketing infrastructure.

Geographic Footprint

ADCORE is headquartered in Toronto, Canada, with operational roots and significant activities in Israel. The company serves customers across North America, Europe, the Middle East, and additional international markets through a combination of direct operations and remote service delivery. Its client base includes businesses operating in multiple countries, particularly in digitally intensive consumer and retail sectors.

The company’s international presence has expanded through acquisitions, platform partnerships, and multilingual campaign management capabilities. ADCORE has reported operations and customer activity spanning multiple continents, with strategic emphasis on developed digital advertising markets including Canada, the United States, Germany, Israel, and other parts of Europe. Its cross-border operational model is supported by centralized technology infrastructure and globally distributed marketing teams.

Leadership & Governance

ADCORE was founded by Omri Brill, who has remained a central figure in the company’s strategic development and leadership. The company’s governance and operating philosophy emphasize technology-enabled marketing efficiency, scalable automation, and international expansion within performance advertising markets. Public company disclosures and investor communications indicate a strategic focus on balancing agency expertise with proprietary software innovation.

Key executives and leadership personnel include:

• Omri Brill – Chief Executive Officer and Founder
• Amnon Siev – Chairman of the Board
• Vered Artzi – Chief Financial Officer
• Yehoshua Tzruya – Chief Technology Officer

The leadership team has consistently emphasized operational scalability, AI-supported advertising technologies, and expansion of the company’s SaaS-oriented capabilities as part of its long-term strategic vision.