Advantage Solutions Inc. ADV

Company Overview

Advantage Solutions Inc. is a U.S.-based provider of outsourced sales, marketing, and business intelligence solutions primarily to consumer goods manufacturers and retailers. The company operates within the consumer packaged goods (CPG), retail, and foodservice industries, supporting brands and retailers in improving sales execution, merchandising, and shopper engagement across physical and digital channels. Its core value proposition is helping clients drive profitable growth by connecting brands to consumers at the point of purchase using data-driven insights and in-market execution.

The company’s primary revenue drivers are long-term service contracts for sales representation, retail merchandising, and marketing services. Advantage Solutions has positioned itself as an end-to-end commercial partner for CPG companies by integrating analytics, retail execution, and experiential marketing at scale. The business traces its roots to 1987 and expanded significantly through acquisitions during the 2000s and 2010s, culminating in its public listing following a merger with a special purpose acquisition company in 2020.