Digital Turbine, Inc. APPS

Company Overview

Digital Turbine, Inc. (NASDAQ: APPS) is a technology company that operates in the mobile advertising, app monetization, and digital media industries. The company provides an end-to-end platform that enables advertisers, publishers, mobile carriers, and device manufacturers to deliver app discovery and advertising experiences directly on mobile devices. Its core value proposition centers on simplifying mobile user acquisition and monetization through on-device distribution and programmatic advertising solutions.

The company generates revenue primarily from mobile advertising, app installs, and monetization services delivered across Android and iOS ecosystems. Digital Turbine is uniquely positioned through its deep integration with mobile device original equipment manufacturers (OEMs) and wireless carriers, allowing app discovery and advertising at the device level rather than solely through traditional app stores. The company was founded in 2011 and later rebranded from Mandalay Digital Group to Digital Turbine in 2017, reflecting a strategic shift toward scalable mobile growth and monetization platforms.