American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products. The company also designs and produces branded apparel and accessories. In addition, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Brentwood, Tennessee.