Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
Asure Software, Inc. is a U.S.-based provider of cloud-based human capital management (HCM) software and services, operating primarily within the human resources technology and business services industries. The company focuses on delivering integrated solutions that support payroll processing, tax compliance, time and attendance tracking, and HR administration for small and mid-sized businesses. Its revenue is largely recurring and subscription-based, supplemented by transaction-based payroll and compliance services.
The company’s primary business lines center on its HCM Software and Payroll & Tax Services offerings, which are designed to help employers manage workforce administration while complying with complex regulatory requirements. Asure primarily serves small and mid-market employers, including businesses with distributed or hourly workforces. Its strategic positioning emphasizes a unified platform that combines software with managed services, aiming to reduce administrative burden for clients. Asure Software was founded in 1985 and originally focused on workforce scheduling applications before evolving through acquisitions and product expansion into a broader HCM and payroll platform.
Business Operations
Asure Software operates through two principal business segments: Payroll & Tax Services and HCM Software Solutions. The Payroll & Tax Services segment generates the majority of revenue through recurring payroll processing fees, tax filing services, and regulatory compliance support. The HCM Software Solutions segment includes cloud-based tools for time and attendance, HR management, and employee self-service, typically sold under subscription contracts.
The company operates primarily in the United States, with limited international exposure tied mainly to U.S.-based clients with cross-border considerations. Asure controls proprietary cloud-based software platforms and leverages third-party infrastructure providers for hosting. Its operations include wholly owned subsidiaries that support software development, service delivery, and customer support, including Asure Payroll & Tax Management, Inc. and Asure HR, Inc. No material joint ventures have been publicly disclosed, and partnerships are generally limited to technology integrations and service providers.
Strategic Position & Investments
Asure Software’s strategic direction is focused on expanding its end-to-end HCM ecosystem for small and mid-sized businesses, with an emphasis on increasing average revenue per customer through cross-selling payroll, tax, and HR solutions. Growth initiatives have historically included targeted acquisitions that add complementary technology or customer bases, as well as continued investment in product development and platform scalability.
Notable acquisitions over time have included EvoLVe HR, Mangrove, and NetSimplicity, which contributed functionality in HR management, compliance, and time tracking. The company continues to invest in automation, compliance capabilities, and cloud-native architecture to address evolving labor regulations and customer demand. Public disclosures indicate an ongoing focus on improving operating leverage and cash flow rather than large-scale diversification into unrelated sectors.
Geographic Footprint
Asure Software is headquartered in Austin, Texas, and its operational footprint is concentrated in North America, particularly the United States. The company serves customers across multiple states, with service delivery and customer support structured to address varying state and local payroll tax requirements.
While Asure does not report significant standalone international operations, its software and services indirectly support clients with employees in multiple jurisdictions. International influence is therefore primarily indirect and tied to U.S.-centric regulatory and payroll administration rather than overseas subsidiaries or foreign-based revenue streams.
Leadership & Governance
Asure Software is led by an executive team with experience in payroll services, enterprise software, and financial management. The leadership’s stated strategic vision emphasizes disciplined growth, operational efficiency, and delivering integrated HCM solutions tailored to smaller employers navigating regulatory complexity.
Key executives include:
- Patrick Goepel – President and Chief Executive Officer
- John Pence – Chief Financial Officer
- Stacey Peasley – Chief Operating Officer
- Mary Jo Bruckner – Chief Human Resources Officer
- Julie Fernandez – Chief Marketing Officer
The company operates under a standard U.S. public company governance structure, with oversight from a board of directors and reporting obligations in accordance with SEC filings, including annual and quarterly reports.