Auto Italia Holdings Limited, an investment holding company, engages in the marketing, distribution, and provision of after-sales service of Italian branded cars in the People’s Republic of China, Europe, Africa, and Hong Kong. It operates through Cars, Property Investment, and Financial Investments and Services segments. The company engages in the trading of cars and related accessories; provision of after sales services; research and development activities; and sales and export of electric vehicles and related accessories. It also invests in securities; and provides financing and corporate finance services, as well as engages in financial investments and services. The company was formerly known as Wo Kee Hong (Holdings) Limited and changed its name to Auto Italia Holdings Limited in September 2012. Auto Italia Holdings Limited was incorporated in 1989 and is based in Wong Chuk Hang, Hong Kong.