Brown-Forman Corporation BFB

Company Overview

Brown-Forman Corporation is a U.S.-based alcoholic beverage company that produces, markets, and distributes premium distilled spirits and wines. The company operates primarily within the global beverage alcohol industry, with a portfolio centered on American whiskey, tequila, ready-to-drink cocktails, vodka, gin, rum, and liqueurs. Its largest revenue drivers include the Jack Daniel’s family of brands, Woodford Reserve, Old Forester, Herradura, el Jimador, and Korbel California Champagne. Brown-Forman serves both on-premise and off-premise retail channels, including bars, restaurants, liquor stores, grocery chains, travel retail, and e-commerce distributors across multiple international markets.

Founded in 1870 in Louisville, Kentucky by pharmaceutical salesman George Garvin Brown, the company initially grew through the success of Old Forester, one of the first bottled bourbons sold in sealed glass bottles. Over time, Brown-Forman expanded through brand development and acquisitions, evolving into one of the largest American-owned spirits companies. The company is recognized for its premiumization strategy, long-standing family influence through the Brown family voting control structure, and strong global brand recognition in American whiskey and tequila categories.