Brilliant Earth Group, Inc. BRLT

Company Overview

Brilliant Earth Group, Inc. is a U.S.-based jewelry company focused on ethically sourced fine jewelry, with a primary emphasis on engagement rings, wedding bands, diamonds, gemstones, and everyday luxury jewelry. The company operates within the global luxury jewelry and e-commerce retail industries and markets itself around responsible sourcing, transparency, and sustainability standards. Revenue is primarily generated through direct-to-consumer sales conducted via its digital platform and physical showroom network. The company also offers both natural and lab-grown diamonds, which has positioned it to participate in changing consumer demand trends within the bridal and fine jewelry market.

Founded in 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth initially differentiated itself by promoting conflict-free diamonds and traceable sourcing practices. Over time, the company expanded from an online-first retailer into an omnichannel business with showrooms across major metropolitan markets in the United States. Following its public listing on Nasdaq under the ticker BRLT in 2021, the company continued investing in brand expansion, customer acquisition, and showroom growth while maintaining a vertically integrated approach across sourcing, design, merchandising, and digital commerce.