Bruush Oral Care Inc. BRSHF

Company Overview

Bruush Oral Care Inc. is a Canada-based oral care company focused on direct-to-consumer electric toothbrush products and related consumable oral hygiene products. The company operates primarily within the consumer health and personal care industry, with an emphasis on subscription-based oral care services. Its core offerings include electric toothbrush kits, replacement brush heads, whitening products, floss, toothpaste, and other oral care accessories sold through digital channels. Revenue has historically been driven by online product sales and recurring subscription purchases for replacement brush heads and consumables.

The company was founded to capitalize on the growing consumer preference for subscription commerce and digitally native health and wellness brands. Bruush positioned itself as a lower-cost alternative to premium electric toothbrush providers by combining subscription convenience with lifestyle-oriented branding and direct customer acquisition through online marketing. Public filings and market disclosures indicate that the company expanded through e-commerce-focused customer acquisition strategies in North America, though its operating scale and financial performance have remained relatively limited compared with larger global oral care competitors.