Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer company. It operates through two segments, The Home Organization Products (Betterware or BWM); and The Beauty and Personal Care Products (JAFRA). The Betterware or BWM segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; and technology and mobility. The JAFRA segment offers beauty and personal care products, such as fragrances; colors comprising cosmetics; skin care products; and toiletries. Betterware de México, S.A.P.I. de C.V. sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers in Mexico and the United States. The company is headquartered in El Arenal, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Ebc Holdings, Inc.