Maplebear Inc. CART

CART Company Overview

Maplebear Inc., doing business as Instacart and trading on Nasdaq under the ticker CART, operates a grocery technology platform that connects consumers with retailers, brands, and shoppers through online grocery fulfillment and delivery services. The company primarily operates in the grocery retail and digital commerce industries, with additional exposure to advertising technology, logistics enablement, and enterprise software for retailers. Its core revenue drivers include transaction fees from online grocery orders, advertising and promotional services sold to consumer packaged goods brands, subscription revenue from Instacart+, and enterprise technology offerings for retailers.

Instacart was founded in 2012 by Apoorva Mehta and evolved from a third-party grocery delivery marketplace into a broader retail technology platform. The company’s strategic positioning is tied to its extensive retailer partnerships, large catalog integration capabilities, fulfillment network, and advertising ecosystem. Instacart serves consumers seeking same-day grocery delivery and pickup, while also providing retailers with e-commerce infrastructure and data-driven tools. The company has expanded beyond grocery into adjacent retail categories including convenience, alcohol, health, beauty, and pet supplies.