Cracker Barrel Old Country Store, Inc. CBRL

CBRL Company Overview

Cracker Barrel Old Country Store, Inc. is a U.S.-based restaurant and retail company that operates a combined casual dining and country-themed retail model. The company primarily operates in the family dining and hospitality industries through its Cracker Barrel Old Country Store locations, which integrate full-service restaurants with attached retail stores offering gifts, apparel, food products, décor, and seasonal merchandise. Revenue is primarily generated through restaurant food sales and retail merchandise sales, with restaurant operations historically contributing the larger share of total revenue.

The company primarily serves interstate travelers, families, and value-oriented consumers across the United States. Its differentiated positioning is based on a nostalgic “old country store” brand identity, large roadside footprint near highway exits, and an integrated dining-and-retail experience that is uncommon within the casual dining sector. Founded in 1969 by Dan Evins in Lebanon, Tennessee, the company expanded nationally through company-owned locations and later diversified with the acquisition of Maple Street Biscuit Company, broadening its exposure to fast-casual breakfast and brunch dining.