Celsius Holdings, Inc. CELH

CELH Company Overview

Celsius Holdings, Inc. is a U.S.-based consumer packaged goods company focused on the development, marketing, sale, and distribution of functional energy beverages and related wellness products. The company operates within the broader beverage, health and wellness, and performance nutrition industries, with its primary revenue generated from sales of the CELSIUS-branded energy drink portfolio. Celsius positions its products around fitness, active lifestyles, metabolism support, and sugar-free formulations, differentiating itself from traditional energy drink competitors through health-oriented branding and ingredient profiles.

The company’s core product lines include carbonated and non-carbonated energy beverages sold under brands such as CELSIUS Originals, CELSIUS Essentials, CELSIUS Vibe, and performance-focused product extensions. Celsius serves a broad consumer base that includes fitness enthusiasts, convenience-store shoppers, grocery customers, and younger consumers seeking alternatives to conventional energy drinks. Founded in 2004, the company evolved from a niche functional beverage business into a major participant in the global energy drink category following rapid retail expansion, increased distribution partnerships, and substantial growth in North American sales during the early 2020s.