Coles Group Limited CLEGF

Company Overview

Coles Group Limited is one of Australia’s largest retail companies, operating primarily in the supermarket, liquor, convenience, and retail media industries. The company’s core operations center on food and grocery retailing through the Coles Supermarkets network, while additional revenue is generated through Liquorland, First Choice Liquor Market, Vintage Cellars, and convenience partnerships. Coles also operates digital commerce and retail media activities through Coles Online and Coles 360, supporting customer engagement and supplier advertising services. Its primary customer base consists of Australian consumers seeking grocery, household, liquor, and convenience products across metropolitan and regional markets.

Coles traces its origins to 1914 when George Coles established the first variety store in Melbourne. The business expanded nationally over several decades and later became part of the former Coles Myer conglomerate before being acquired by Wesfarmers in 2007. In 2018, Coles Group Limited was demerged from Wesfarmers and relisted on the Australian Securities Exchange as an independent company. The company’s strategic positioning is supported by extensive supply-chain infrastructure, nationwide store coverage, private-label product offerings, customer loyalty integration through Flybuys, and significant scale in Australian food retailing.