The Clorox Company CLX

CLX Company Overview

The Clorox Company (NYSE: CLX) is a U.S.-based consumer products company that manufactures and markets household and professional cleaning products, lifestyle products, and health and wellness brands. The company operates primarily in the consumer packaged goods industry, with products spanning cleaning, disinfecting, charcoal, cat litter, water filtration, food dressings, and personal care. Clorox generates revenue through a portfolio of widely recognized brands sold through mass retail, grocery, e-commerce, club, and professional distribution channels.

The company’s principal business lines include cleaning and disinfecting products under the Clorox brand, charcoal products through Kingsford, cat litter through Fresh Step, water filtration products through Brita, natural personal care through Burt’s Bees, and food products under Hidden Valley and KC Masterpiece. Clorox has historically positioned itself as a category leader in several niche household segments with strong brand loyalty, premium pricing power, and broad retail distribution. Founded in 1913 as the Electro-Alkaline Company in Oakland, California, Clorox evolved from a bleach manufacturer into a diversified branded consumer goods company through product expansion, acquisitions, and international growth.