Cricut, Inc. CRCT

Company Overview

Cricut, Inc. is a U.S.-based creative technology company that designs and sells connected hardware, software, and materials used for DIY crafting, personalization, and small-scale production. The company primarily operates in the consumer craft and maker industry, serving hobbyists, educators, entrepreneurs, and small businesses that create customized products such as apparel, home décor, paper crafts, and accessories. Cricut’s ecosystem integrates cutting machines with proprietary software and consumable materials, creating a recurring revenue model tied to user engagement.

The company’s core revenue drivers include connected cutting machines, accessories and consumables, and subscription-based software services. Cricut differentiates itself through an integrated hardware-software-materials platform, a strong brand within the maker community, and a large, engaged user base. Founded in 1969 as Provo Craft & Novelty, Inc., the company initially focused on craft supplies and rubber stamps before pivoting toward electronic cutting systems. It rebranded as Cricut, Inc. in 2010 and completed its initial public offering in 2021, reflecting its evolution into a digitally driven creative technology platform.