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Camping World Holdings, Inc. CWH
$6.47 $0.010.16% NYSE
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Company Overview

Camping World Holdings, Inc. is a leading U.S.-based retailer and service provider in the recreational vehicle (RV) and outdoor lifestyle industry. The company operates primarily as an integrated platform offering RV sales, RV-related services, protection plans, accessories, and outdoor products. Its business is centered on serving RV owners and outdoor enthusiasts across the value chain, from vehicle acquisition to long-term ownership and maintenance. Camping World is publicly traded on the New York Stock Exchange under the ticker symbol CWH.

The company’s primary revenue drivers include new and used RV sales, high-margin aftermarket products and services, and recurring revenue streams such as protection plans and roadside assistance memberships. Camping World is positioned as a scale-driven consolidator in a fragmented RV retail market, leveraging national branding, a large dealership footprint, and vertically integrated services. The company traces its roots to a single RV supply store founded in 1966 and has evolved through organic expansion and acquisitions into the largest RV retailer in the United States.

Business Operations

Camping World conducts its operations through multiple integrated business lines, with RV dealerships forming the core of its revenue base. The company sells new and used RVs, including motorhomes and towable units, and complements vehicle sales with financing, insurance, and extended service contracts. Aftermarket revenue is generated through RV repair and maintenance services, parts, accessories, and camping-related merchandise, which tend to produce higher margins than vehicle sales.

Key operating entities include Camping World RV Sales, Good Sam Services, and Gander Outdoors, each contributing to different stages of the customer lifecycle. Good Sam Services provides membership programs, roadside assistance, travel planning, and protection plans, while Gander Outdoors focuses on outdoor and lifestyle products. Operations are predominantly domestic, with revenue primarily generated in the United States. The company owns and operates the majority of its dealerships and service centers rather than franchising them.

Strategic Position & Investments

Camping World’s strategy emphasizes scale, vertical integration, and recurring revenue generation. The company has pursued growth through the acquisition of independent RV dealerships, expanding its national footprint while centralizing procurement, marketing, and back-office functions. This acquisition-led strategy is designed to improve purchasing power with manufacturers and increase service and aftermarket attachment rates per customer.

The company has invested heavily in digital retail capabilities, data-driven customer engagement, and proprietary membership platforms tied to Good Sam Services. Camping World has also selectively expanded its portfolio of owned outdoor brands and private-label products to enhance margins and customer loyalty. Investments in technology-enabled service scheduling, inventory management, and customer analytics are positioned as long-term competitive differentiators. Data inconclusive based on available public sources regarding material international expansion initiatives beyond the U.S. market.

Geographic Footprint

Camping World’s operations are concentrated in the United States, where it maintains a nationwide network of RV dealerships, service centers, and distribution facilities. The company’s headquarters are located in Illinois, with significant operational presence across the Midwest, Southeast, Southwest, and West Coast regions. This geographic diversity allows the company to participate in both seasonal and year-round RV demand markets.

While Camping World primarily serves domestic customers, its scale gives it national market influence across multiple regions and RV categories. International operations and revenue contribution are not material based on publicly available disclosures, and the company does not currently report a significant operational footprint outside North America.

Leadership & Governance

Camping World was founded by Marcus Lemonis, who has played a central role in shaping the company’s strategy, brand identity, and acquisition-driven growth model. The leadership philosophy emphasizes entrepreneurial decision-making, operational efficiency, and customer lifetime value through vertically integrated services and memberships.

Key executives include:

  • Marcus Lemonis – Chairman of the Board and Chief Executive Officer
  • Brent Moody – President
  • Matthew Wagner – Chief Financial Officer
  • Michael McFall – Chief Information Officer
  • Karin Bell – Chief Marketing Officer

The board and management team oversee corporate governance, capital allocation, and strategic execution, with an emphasis on disciplined growth, cash flow generation, and shareholder returns.

Data complied by narrative technology. May contain errors

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