Company Overview

Hiab Oyj is a Finland-based provider of load handling solutions and services for the road transportation, construction, waste management, forestry, defense, and logistics industries. The company designs and manufactures equipment used for loading, unloading, and transferring goods and materials, with operations centered on truck-mounted handling systems and related service offerings. Hiab became an independent listed company following the separation of the former Cargotec group, and its shares trade on Nasdaq Helsinki. The company operates primarily through premium equipment brands that serve commercial fleet operators, distributors, industrial customers, municipalities, and government-related users.

The company’s primary revenue drivers include sales of loader cranes, truck-mounted forklifts, tail lifts, demountables, forestry and recycling cranes, and aftermarket services such as maintenance, spare parts, digital fleet solutions, and lifecycle support. Major brands include HIAB, MOFFETT, MULTILIFT, LOGLIFT, and ZEPRO. Hiab’s strategic positioning is built around a broad installed equipment base, a global dealer and service network, engineering expertise in hydraulic and electrified load-handling systems, and recurring service revenues. The company’s history traces back to the hydraulic load-handling innovations developed in the Nordic region during the mid-20th century, later consolidated under Cargotec before the eventual establishment of Hiab as a standalone company.

Business Operations

Hiab generates revenue through equipment sales, service contracts, spare parts, refurbishment programs, and digital service solutions tied to connected equipment fleets. Its operations are organized around major product and business lines including Loader Cranes, Tail Lifts, Truck Mounted Forklifts, Forestry and Recycling Cranes, and Demountables. The company maintains manufacturing, assembly, research, and service operations across Europe, North America, and selected markets in Asia-Pacific. A significant portion of earnings is supported by recurring aftermarket business tied to its installed equipment base.

The company controls proprietary hydraulic, automation, electrification, and connected-equipment technologies used in lifting and cargo-handling applications. Hiab also operates a global distribution and service partner network that supports customer fleets in transportation and industrial sectors. Important subsidiaries and brands include MOFFETT, LOGLIFT, MULTILIFT, and ZEPRO, each targeting distinct application categories within load handling. Hiab has also invested in digital fleet-management and telematics capabilities to improve uptime, predictive maintenance, and operator efficiency.

Strategic Position & Investments

Hiab’s strategic direction emphasizes profitable growth in load-handling solutions, increased service penetration, sustainability-focused product development, and expansion of electrified and automated equipment. The company has prioritized investments in low-emission technologies, connected services, and productivity-enhancing systems for commercial vehicle operators. Electrification initiatives include battery-powered and hybrid lifting equipment intended to align with evolving emissions regulations and fleet decarbonization goals in Europe and North America.

The company has historically expanded through acquisitions and brand consolidation within specialized load-handling markets. Its portfolio includes established businesses such as MOFFETT, ZEPRO, LOGLIFT, and MULTILIFT, which provide access to different end-user categories and geographic markets. Hiab also continues investing in manufacturing modernization, digitalization, and service infrastructure to strengthen lifecycle customer relationships and aftermarket growth. Public disclosures indicate ongoing focus on operational efficiency, sustainability targets, and long-term expansion in infrastructure, logistics, and urban service applications.

Geographic Footprint

Hiab is headquartered in Helsinki, Finland, and operates across multiple regions including Europe, North America, Asia-Pacific, and selected markets in Latin America, the Middle East, and Africa through subsidiaries, distributors, and service partners. Europe represents a major operational and customer base, while North America remains an important market for truck-mounted forklifts, tail lifts, and related transport solutions.

The company maintains manufacturing and engineering operations in several countries, including facilities in Nordic and Central European markets as well as North America. Its products are distributed globally through a combination of direct sales organizations and independent dealer networks. Hiab’s international operational footprint supports commercial transport fleets, municipal operators, logistics providers, forestry companies, and industrial customers requiring specialized load-handling equipment.

Leadership & Governance

Hiab operates under a Nordic corporate governance structure with oversight from its board of directors and executive leadership team. The company’s leadership strategy has emphasized operational discipline, customer lifecycle value, sustainability, and technology-enabled load-handling solutions. Public company disclosures and investor materials describe a focus on profitable growth, service expansion, and innovation in electrification and automation technologies.

Key executives and leadership figures include:

• Scott Phillips – President and CEO
• Mikko Puolakka – Chief Financial Officer
• Mikael Mäkinen – Chair of the Board
• Tommi Björnman – Executive Vice President, Sales and Services
• Mika Vehviläinen – Former significant leadership figure associated with the predecessor Cargotec organization

Leadership and governance information has been cross-checked against public company disclosures, exchange filings, and investor communications. Certain executive assignments may change over time based on board and company announcements.