Deere & Company DE

Company Overview

Deere & Company is a U.S.-based industrial manufacturer best known for its John Deere brand of agricultural, construction, forestry, and turf equipment. The company operates primarily in the global machinery and heavy equipment industries, with additional activities in precision agriculture technology and financial services. Deere generates revenue through the manufacture and sale of equipment, replacement parts, technology solutions, and equipment financing. Its core customer groups include large and small-scale farmers, construction contractors, forestry operators, municipalities, landscapers, and governmental entities.

The company’s principal business lines include Production & Precision Agriculture, Small Agriculture & Turf, Construction & Forestry, and John Deere Financial. Deere has developed a strong competitive position through its global dealer network, brand recognition, integrated precision agriculture technologies, and recurring aftermarket parts and services business. Founded in 1837 by blacksmith John Deere, the company evolved from producing steel plows into one of the world’s largest manufacturers of agricultural and heavy machinery. Over time, Deere expanded internationally and invested heavily in automation, digital farming systems, connected equipment, and autonomous machine technologies.