Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
DraftKings Inc. is a digital sports entertainment and gaming company operating primarily in the online sports betting, online casino (iGaming), and daily fantasy sports (DFS) industries. The company generates revenue mainly through wagering activity on its mobile and web-based platforms, including sportsbook bets, casino games, and fantasy sports contests. DraftKings serves individual consumers, with its customer base concentrated in regulated U.S. jurisdictions where online betting and gaming are legally permitted.
Founded in 2012 as a daily fantasy sports provider, DraftKings initially focused on peer-to-peer fantasy contests before expanding into real-money sports betting and online casino gaming following regulatory changes in the United States after the 2018 repeal of the Professional and Amateur Sports Protection Act (PASPA). The company went public in 2020 and has since evolved into one of the largest U.S.-focused online betting operators, positioning itself as a technology-driven platform with strong brand recognition, proprietary software, and an integrated ecosystem spanning betting, gaming, and media-related sports engagement.
Business Operations
DraftKings operates through a single integrated reporting structure but generates revenue across three primary business lines: Sportsbook, iGaming, and Daily Fantasy Sports. The Sportsbook segment is the largest revenue driver and includes fixed-odds betting on professional and collegiate sporting events. iGaming encompasses online casino offerings such as slots, table games, and live dealer games in states where permitted. Daily Fantasy Sports includes paid fantasy contests and remains a foundational customer acquisition channel.
The company conducts operations predominantly in the United States, with limited international activity. DraftKings controls its proprietary betting and gaming technology stack, including risk management, trading, and user experience systems, following the acquisition of SBTech in 2020. The company maintains strategic relationships with professional sports leagues, teams, media companies, and land-based casinos to support market access agreements, branding, and customer acquisition. Its key operating subsidiary is DraftKings Holdings Inc., through which regulated gaming licenses are held.
Strategic Position & Investments
DraftKings’ strategy emphasizes disciplined revenue growth, improving unit economics, and achieving sustained profitability in regulated U.S. markets. Key initiatives include optimizing promotional spending, expanding higher-margin iGaming offerings, and increasing customer lifetime value through cross-selling between sportsbook and casino products. The company has also invested in proprietary technology to reduce reliance on third-party vendors and improve operational efficiency.
Notable strategic investments include the acquisition of Golden Nugget Online Gaming in 2022, which strengthened DraftKings’ iGaming presence and expanded its customer database. The company has also explored selective investments in media, collectibles, and blockchain-adjacent initiatives, including the launch of a now-wound-down NFT marketplace; ongoing involvement in this area is limited, and long-term strategic relevance remains uncertain based on available public disclosures.
Geographic Footprint
DraftKings is headquartered in North America, with its corporate headquarters located in Boston, Massachusetts. The company operates in multiple U.S. states, with market access varying by jurisdiction based on local regulations governing sports betting and online casino gaming. Its presence is strongest in large, early-adopting states such as New Jersey, New York, Pennsylvania, Illinois, and Michigan.
Internationally, DraftKings has a limited operational footprint. The company has previously operated in Europe through technology and development teams, particularly related to its SBTech acquisition, and maintains select offices outside the U.S. However, its revenue and strategic focus remain overwhelmingly concentrated in the United States, with no material exposure to international consumer betting markets based on publicly available filings.
Leadership & Governance
DraftKings was co-founded by Jason Robins, who has played a central role in shaping the company’s product-led and technology-first culture. Leadership has emphasized data-driven decision-making, regulatory compliance, and long-term market share development over short-term profitability, particularly during periods of rapid U.S. market expansion.
Key executives include:
- Jason Robins – Chief Executive Officer and Co-Founder
- Alan Ellingson – Chief Financial Officer
- Paul Liberman – President, Global Product and Technology, Co-Founder
- Matt Kalish – President, DraftKings North America, Co-Founder
- Meredith McPherron – Chief Legal Officer
The board and executive team collectively guide DraftKings’ governance, with oversight focused on regulatory adherence, capital allocation discipline, and the transition toward consistent positive cash flow.