Company Overview

Domo, Inc. is a cloud-based business intelligence and data analytics company that provides a platform designed to connect, visualize, and analyze data across an organization in real time. The company operates primarily in the cloud software and business intelligence (BI) industry, serving enterprises that require data-driven decision-making tools. Domo’s core offering enables customers to integrate data from multiple sources, apply analytics, and distribute insights through dashboards, alerts, and mobile interfaces.

The company generates revenue primarily through subscription-based software licenses and related services. Its customer base spans mid-sized and large enterprises across industries such as technology, financial services, retail, manufacturing, and healthcare. Domo positions itself as an end-to-end cloud-native platform that combines data integration, analytics, and application development, with a strong emphasis on usability and mobile access. Founded in 2010, Domo evolved from a dashboard-focused analytics provider into a broader data experience platform and became a publicly traded company in 2018.

Business Operations

Domo operates as a single-reportable-segment company, delivering its platform through a software-as-a-service (SaaS) model. The Domo Business Cloud integrates data ingestion, transformation, visualization, and embedded analytics, allowing customers to build custom data applications and workflows. Revenue is primarily derived from recurring subscription fees, with additional revenue from professional services such as implementation, training, and customer support.

Operations are primarily cloud-based, leveraging third-party infrastructure providers while maintaining proprietary software, analytics engines, and data connectors. Domo sells its products through a combination of direct sales and partner channels, including technology and consulting partners. The company has established relationships with major cloud and data ecosystem providers to support integrations but does not rely on a single exclusive partnership for core operations.

Strategic Position & Investments

Domo’s strategy focuses on expanding enterprise adoption, increasing customer retention, and driving higher average contract values through broader platform usage. Growth initiatives include enhancing embedded analytics, expanding application development capabilities, and investing in automation and artificial intelligence features within its analytics workflows. The company has also emphasized improving operating efficiency and cost discipline alongside product innovation.

Historically, Domo has pursued selective acquisitions and technology integrations to strengthen its platform rather than large-scale M&A activity. It has invested in capabilities related to data integration, real-time analytics, and AI-assisted insights, positioning itself to compete with larger BI vendors while differentiating through ease of use and mobile-first design. Information on material equity investments or extensive subsidiary portfolios is limited, and data beyond disclosed transactions is inconclusive based on available public sources.

Geographic Footprint

Domo is headquartered in North America, with its principal executive offices located in Utah, United States. The company generates the majority of its revenue from the United States, while also serving customers across Europe, Asia-Pacific, and other international markets through sales offices and partners.

International operations are primarily sales- and support-oriented, with product development largely centralized in the United States. Domo’s cloud-based delivery model enables it to support multinational customers without extensive physical infrastructure abroad, giving it a global market presence while maintaining a relatively centralized operational footprint.

Leadership & Governance

Domo was founded by Josh James, who has played a central role in shaping the company’s product vision and growth strategy. Leadership emphasizes a culture of data-driven decision-making and customer-centric product development, aligning the company’s internal operations with its external value proposition. The board and executive team oversee corporate governance, capital allocation, and long-term strategic direction.

Key executives include:

• Josh James – Founder and Chief Executive Officer
• David Jolley – Chief Financial Officer
• Ben Schein – Chief Marketing Officer
• Blake Brannon – Chief Product and Strategy Officer
• Keith Rahn – Chief Revenue Officer