Viant Technology Inc. DSP

Company Overview

Viant Technology Inc. is a digital advertising technology company focused on programmatic advertising, identity-based targeting, and omnichannel media buying. The company operates within the advertising technology (adtech) industry and provides a demand-side platform (DSP) that enables advertisers and advertising agencies to plan, buy, and measure advertising campaigns across connected TV (CTV), mobile, desktop, audio, gaming, and digital out-of-home channels. Viant’s core revenue driver is media spend transacted through its platform, supplemented by software and data-related services tied to campaign execution and measurement.

The company positions itself around people-based advertising and identity resolution capabilities, particularly through its proprietary household identification graph and cookieless targeting infrastructure. Viant traces its origins to 1999, when it was founded as an internet services business by brothers Tim Vanderhook, Chris Vanderhook, and Fernando Ferrer. Over time, the company evolved into a programmatic advertising platform through acquisitions and internal development. Viant was previously owned by Time Inc. before being acquired by Meredith Corporation in 2016, and later became an independent public company listed on Nasdaq under the ticker DSP in 2021.