Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
DoubleVerify Holdings, Inc. is a digital media measurement and analytics company that operates within the digital advertising, marketing technology (MarTech), and ad verification industries. The company provides software platforms that help advertisers, brands, and media buyers verify the quality, effectiveness, and performance of digital advertising campaigns across channels such as display, video, social, connected TV (CTV), and mobile.
The company’s primary revenue drivers are subscription-based and usage-based fees for its verification, fraud detection, viewability, brand safety, and media quality analytics products. DoubleVerify serves advertisers, advertising agencies, and publishers, with a strong emphasis on large enterprise clients and global brands. Founded in 2008, the company initially focused on detecting online advertising fraud and invalid traffic, later expanding into brand suitability, viewability measurement, and performance analytics as digital advertising ecosystems grew more complex. DoubleVerify became a publicly traded company in 2021 following its initial public offering.
Business Operations
DoubleVerify generates revenue through its core operating segments centered on Media Quality Verification and Advertising Performance Measurement, which are delivered through its proprietary software platform. The company’s solutions analyze ad impressions in real time to determine whether ads are seen by real people, in suitable environments, and in alignment with advertiser objectives. Revenue is primarily derived from fees based on the volume of media measured and the scope of services provided.
The company operates globally, supporting multinational advertising campaigns across major digital platforms and publishers. Its technology stack includes proprietary algorithms, data analytics infrastructure, and integrations with major advertising platforms and demand-side platforms. DoubleVerify maintains relationships and integrations with leading digital platforms and publishers but operates independently, without reliance on a single platform. The company has no material joint ventures disclosed, but it operates through multiple wholly owned subsidiaries supporting regional and product-specific operations.
Strategic Position & Investments
DoubleVerify’s strategy focuses on expanding its role as an independent standard for digital media measurement, with emphasis on fast-growing formats such as connected TV (CTV), social media, and retail media networks. Growth initiatives include expanding product capabilities, increasing penetration within existing enterprise customers, and extending measurement coverage across emerging digital channels.
The company has pursued targeted acquisitions to enhance its technology and analytics capabilities, including the acquisition of OpenSlate, which strengthened its CTV and video analytics offerings. DoubleVerify continues to invest in machine learning, artificial intelligence, and data science to improve fraud detection, brand suitability classification, and campaign performance insights. These investments align with its broader strategy to provide comprehensive, cross-channel media quality measurement at scale.
Geographic Footprint
DoubleVerify is headquartered in North America, with its corporate headquarters located in the United States. The company maintains a significant operational presence across Europe, Asia-Pacific, and Latin America, supporting global advertisers and agencies with localized measurement and compliance capabilities.
Its platform is used in advertising markets across multiple continents, reflecting the global nature of digital advertising spend. DoubleVerify’s international operations include sales, client services, engineering, and data operations, allowing it to support multinational campaigns and maintain relationships with regional publishers and platforms worldwide.
Leadership & Governance
DoubleVerify was founded by Oren Netzer, who continues to play a central role in the company’s leadership and strategic direction. The executive team emphasizes independence, data integrity, and transparency as core principles, positioning the company as a neutral measurement provider within the digital advertising ecosystem.
Key executives include:
- Mark Zagorski – Chief Executive Officer
- Oren Netzer – President and Chief Operating Officer
- Bill Condit – Chief Financial Officer
- Jack Marshall – Chief Marketing Officer
- Steven Woolway – Executive Vice President, Business Development
The leadership team focuses on long-term growth through product innovation, global expansion, and maintaining trust with advertisers and publishers by adhering to rigorous measurement standards.