Educational Development Corporation EDUC

EDUC Company Overview

Educational Development Corporation (NASDAQ: EDUC) is a U.S.-based publishing and distribution company focused on children’s educational books and learning products. The company operates primarily in the children’s publishing industry through two core business lines: Usborne Books & More (now operating under the trade name PaperPie) and EDC Publishing. Its business model combines direct sales, publishing, and distribution, with revenue generated through book sales to consumers, educational institutions, and retail channels. The company’s catalog emphasizes early childhood education, literacy development, activity books, and interactive learning products targeted primarily at families, schools, libraries, and educators.

The company was founded in 1965 and is headquartered in Tulsa, Oklahoma. Educational Development Corporation initially operated as a publisher and distributor before expanding significantly through its relationship with UK-based publisher Usborne Publishing. Over time, the company developed a direct-selling distribution model that differentiated it from traditional children’s book publishers. Its strategic positioning has historically centered on educationally oriented content, home-based sales consultants, and curated product offerings designed for literacy engagement and supplemental learning environments.