Dividend Power Score
A single, comprehensive score designed to measure the true strength of a company’s dividend.
This score combines three essential pillars of dividend quality:
Consistency – Measures how reliable the dividend has been over time, focusing on payment history, stability, and the absence of cuts or suspensions.
Payability – Assesses the company’s financial ability to sustain its dividend, taking into account cash flow, earnings coverage, balance sheet strength, and overall financial health.
Growth – Evaluates the long-term growth of both the dividend and the company’s share price, highlighting businesses that consistently increase payouts while creating shareholder value.
Higher scores identify companies that have historically delivered dependable income alongside sustained dividend growth and long-term capital appreciation.
Company Overview
goeasy Ltd. is a publicly traded Canadian non-prime consumer financial services company focused on providing credit solutions to underserved borrowers. The company operates primarily in the alternative lending and consumer finance industries, offering installment loans, point-of-sale financing, and lease-to-own merchandise programs. Its core revenue is generated through interest income on consumer loans and leasing revenues, supported by a growing digital lending platform and in-store distribution network.
The company’s primary business lines are delivered through its two main subsidiaries, easyfinancial and easyhome, which together serve consumers who are typically outside traditional bank credit criteria. goeasy is positioned as one of Canada’s largest and fastest-growing non-prime lenders, with strategic advantages stemming from its proprietary credit underwriting models, omnichannel distribution, and long-standing experience in risk-based pricing. Founded in 1990 as a furniture leasing business, the company evolved into a diversified financial services provider following a strategic shift toward consumer lending in the mid-2000s.
Business Operations
goeasy operates through two principal business segments: Consumer Lending and Leasing. The Consumer Lending segment, conducted primarily under easyfinancial, provides unsecured and secured installment loans, automotive financing, and point-of-sale lending through merchant partnerships. This segment represents the majority of company earnings and growth, driven by expanding loan originations and digital acquisition channels. The Leasing segment, operated through easyhome, offers lease-to-own household goods such as furniture, appliances, and electronics.
Operations are concentrated in Canada, supported by a national branch network and online platforms. goeasy controls proprietary credit scoring technologies, centralized underwriting, and collections infrastructure. The company maintains strategic partnerships with retail merchants and automotive dealers and has expanded its ecosystem through the acquisition of LendCare, a Canadian point-of-sale financing provider, which broadened its merchant-based lending capabilities.
Strategic Position & Investments
goeasy’s strategic direction centers on scalable growth in non-prime and near-prime consumer credit, disciplined risk management, and increased digital engagement. Growth initiatives include expanding loan products, increasing average loan sizes, enhancing data-driven underwriting, and deepening merchant partnerships. The company has consistently reinvested in technology to improve customer acquisition, servicing efficiency, and credit performance.
A key strategic investment was the acquisition of LendCare, which strengthened goeasy’s presence in point-of-sale and embedded finance. The company continues to explore adjacent financial products and technology-enabled lending solutions while maintaining a conservative capital and provisioning framework. Emerging focus areas include automation, advanced analytics, and digital-first lending experiences within regulated consumer finance.
Geographic Footprint
goeasy’s operations are primarily concentrated in Canada, where it maintains its corporate headquarters in Ontario and serves customers nationwide. The company has a strong presence across Ontario, Quebec, Western Canada, and Atlantic Canada, supported by both physical branch locations and online platforms.
While goeasy does not operate retail consumer lending businesses outside Canada, its capital markets activities and investor base extend internationally, particularly through institutional investors in North America. The company’s strategic focus remains domestic, leveraging scale within the Canadian regulatory and consumer credit environment.
Leadership & Governance
goeasy was founded by entrepreneur David Ingram, who played a central role in shaping its evolution from a leasing business into a diversified financial services company. The leadership team emphasizes disciplined growth, strong risk governance, and responsible lending practices, with a long-term focus on shareholder value and customer outcomes.
Key executives include:
- Jason Mullins – Chief Executive Officer
- David Ingram – Executive Chair
- David Fisher – Chief Financial Officer
The board and management team maintain active oversight of credit risk, regulatory compliance, and capital allocation, aligning executive strategy with prudent governance and sustainable growth objectives.