Company Overview

eXp World Holdings, Inc. (EXPI) is a holding company that operates a global, cloud-based residential real estate brokerage and related technology-enabled services. The company primarily operates in the real estate brokerage, real estate technology, and professional services and education industries. Its core business is conducted through eXp Realty, a virtual brokerage model that enables independent real estate agents to work remotely without traditional physical offices, leveraging cloud-based collaboration, training, and transaction platforms.

Founded in 2009, the company was built around a scalable, asset-light operating model designed to reduce fixed costs and increase agent productivity and retention. eXp World Holdings generates the majority of its revenue from real estate commissions earned through agent transactions, supplemented by ancillary services and media and education offerings. The company positions itself as a technology-forward alternative to traditional brokerages, emphasizing revenue sharing, equity incentives for agents, and rapid international expansion.

Business Operations

eXp World Holdings conducts its operations primarily through eXp Realty, which represents the company’s dominant revenue driver. eXp Realty operates as a cloud-based brokerage, providing agents with transaction management, compliance oversight, marketing tools, training, and collaborative virtual environments. The company also operates SUCCESS Enterprises, which provides business education, coaching, and media content targeted at real estate professionals and entrepreneurs, and Virbela, a virtual worlds and enterprise collaboration platform.

The company generates revenue primarily from commission splits with affiliated agents across residential real estate transactions. Operations span both domestic and international markets, with the majority of revenue historically derived from the United States. The company does not franchise its brokerage; instead, it directly operates in each market, allowing centralized technology deployment and standardized agent support while maintaining local regulatory compliance.

Strategic Position & Investments

The company’s strategic direction centers on expanding agent count, increasing international market penetration, and enhancing its proprietary technology ecosystem. Growth initiatives focus on entering new countries, improving agent economics through equity and revenue-sharing programs, and leveraging scale to improve margins over time. eXp World Holdings has pursued selective acquisitions and internal investments to strengthen its education, media, and virtual collaboration capabilities.

Notable subsidiaries include eXp Realty, SUCCESS Enterprises, and Virbela, each aligned with the company’s broader strategy of supporting real estate professionals beyond transaction services. The company has also invested in emerging technologies related to virtual collaboration, cloud-based learning, and digital agent enablement, though real estate brokerage remains the core economic engine.

Geographic Footprint

eXp World Holdings is headquartered in the United States and operates across North America, Europe, Asia-Pacific, Latin America, and Africa. The company has established a presence in numerous international markets, including major real estate regions such as Canada, the United Kingdom, Australia, India, and parts of continental Europe and South America.

International operations follow the same cloud-based brokerage model as the domestic business, allowing rapid market entry without significant physical infrastructure investment. While international markets represent a smaller share of total revenue compared to the United States, they are a key component of the company’s long-term growth strategy and global brand positioning.

Leadership & Governance

eXp World Holdings was founded by Glenn Sanford, who continues to play a central role in shaping the company’s strategic vision, emphasizing agent ownership, technology leverage, and scalable global growth. The leadership team combines experience in real estate brokerage, finance, technology, and professional education, with governance structured to oversee a geographically distributed, digitally native workforce.

Key executives include:

• Glenn Sanford – Founder, Chairman, and Chief Executive Officer
• Jeff Whiteside – Chief Financial Officer
• Leo Pareja – Chief Executive Officer, eXp Realty
• Wendy Forsythe – Chief Marketing Officer

The leadership philosophy centers on aligning agents and employees with shareholders through equity participation, fostering a collaborative virtual culture, and maintaining a long-term focus on sustainable growth through technology and international expansion.