Media Central Corporation Inc. operates as an independent and alternative media company in Canada. The company operates CannCentral.com, a wellness, travel, food and drink, pop culture, and cannabis content platform. It also provides NOW magazine for free-thinking and educated readers; The Georgia Straight, a news, lifestyle, and entertainment weekly that covers news, tech, arts, music, fashion, travel, health, cannabis, food, and entertainment activities, as well as special events; and ECentralSports.com, a digital destination platform that offers news, gaming coverage, analysis, events, lifestyle features, and gaming culture for e-sports fans. The company is based in Toronto, Canada.