FIGS, Inc. FIGS

Company Overview

FIGS, Inc. is a U.S.-based healthcare apparel company that designs and sells premium medical apparel and related lifestyle products primarily for healthcare professionals. The company operates in the healthcare apparel and direct-to-consumer retail sectors, with a business model centered on digitally native commerce. FIGS is best known for its scrubs, outerwear, footwear, compression products, and accessories designed specifically for physicians, nurses, and other clinical professionals. Its primary revenue driver is the sale of branded medical apparel through its e-commerce platform, supported by repeat customer purchases and product expansion into adjacent categories.

The company positions itself as a premium, purpose-driven brand focused on comfort, functionality, and modern design for healthcare workers. FIGS differentiates itself through proprietary fabric technologies, a direct-to-consumer distribution strategy, and strong brand engagement within the medical community. Founded in 2013 by Heather Hasson and Trina Spear, the company initially sought to modernize traditional medical scrubs and improve apparel standards for healthcare workers. FIGS expanded rapidly through online sales growth and brand marketing initiatives before completing its initial public offering in 2021.

Business Operations

FIGS primarily operates through a single integrated business focused on the sale of healthcare apparel and accessories under the FIGS brand. The company generates the majority of its revenue from direct online sales through its digital platform and mobile channels, reducing reliance on wholesale intermediaries. Core product categories include scrub tops and pants, underscrubs, outerwear, footwear collaborations, compression socks, and lifestyle apparel. The company also utilizes proprietary fabric technologies designed for durability, moisture management, and antimicrobial performance.

Operations are concentrated in the United States, though FIGS also serves international customers across multiple markets through cross-border e-commerce. The company maintains relationships with manufacturing partners and third-party logistics providers to support fulfillment and inventory management. FIGS has also pursued strategic brand collaborations and partnerships, including footwear and healthcare-focused initiatives intended to strengthen customer engagement and product diversification. Public filings identify investments in technology infrastructure, customer analytics, and supply chain capabilities as important operational priorities.

Strategic Position & Investments

FIGS has focused its strategic direction on expanding customer penetration within the healthcare professional market while broadening its product ecosystem. Growth initiatives have included expanding into new apparel categories, increasing international sales capabilities, enhancing customer loyalty programs, and improving personalization through digital tools and data analytics. The company has emphasized maintaining premium pricing and strong brand identity rather than pursuing broad mass-market retail distribution.

The company has also invested in marketing initiatives tied to healthcare community engagement and social impact programs. While FIGS has not historically relied heavily on large-scale acquisitions compared with larger apparel peers, it has pursued product innovation and strategic collaborations to support growth. Management has identified opportunities in international expansion, footwear, lifestyle apparel, and healthcare-adjacent categories. Public disclosures also indicate ongoing investment in supply chain resilience, operational efficiency, and digital commerce infrastructure to support long-term scalability.

Geographic Footprint

FIGS is headquartered in Santa Monica, California, and primarily derives revenue from customers in the United States. However, the company has expanded its reach internationally through e-commerce distribution serving customers in countries across North America, Europe, Asia-Pacific, and parts of the Middle East. International sales remain a smaller proportion of total revenue relative to the U.S. market, according to company filings and investor disclosures.

The company’s operational footprint includes global sourcing and manufacturing relationships across multiple regions. FIGS relies on international suppliers and logistics networks to support product manufacturing, warehousing, and delivery operations. Its digital-first model allows the company to maintain a relatively asset-light international presence while extending brand reach into healthcare markets globally.

Leadership & Governance

FIGS was co-founded by Heather Hasson and Trina Spear, who helped establish the company’s consumer-focused approach to medical apparel and healthcare branding. Leadership has consistently emphasized customer-centric product design, community engagement with healthcare professionals, and long-term brand development. Since its public listing, management has focused on disciplined growth, operational efficiency, and expansion of the company’s healthcare lifestyle positioning.

Key executives and leadership figures include:

• Trina Spear – Chief Executive Officer and Co-Founder
• Heather Hasson – Executive Chair and Co-Founder
• Catherine Schnabel – Chief Financial Officer
• J. Martin Willhite – General Counsel and Secretary
• Jenn Rubio – Board Member
• Robert J. Wasserman – Board Member

The company operates under a corporate governance structure overseen by its board of directors, with governance practices disclosed through SEC filings, including annual reports and proxy statements. Management communications and investor materials emphasize long-term brand equity, disciplined capital allocation, and sustained engagement with healthcare professionals as core strategic principles.