National Beverage Corp. FIZZ

FIZZ Company Overview

National Beverage Corp. is a U.S.-based beverage company that develops, manufactures, markets, and distributes flavored soft drinks, sparkling water, juices, energy beverages, and bottled water products. The company operates primarily within the non-alcoholic beverage industry and is best known for its LaCroix sparkling water brand, which became a major growth driver in the premium flavored sparkling water category in the United States. Other key brands include Shasta, Faygo, Rip It, Everfresh, and Clear Fruit. Revenue is generated primarily through the sale of branded beverages to retailers, wholesalers, and distributors across grocery, convenience, club, foodservice, and mass merchandise channels.

National Beverage positions itself as a brand-focused beverage innovator with a comparatively asset-light and marketing-driven operating model relative to larger multinational beverage competitors. The company was founded in 1985 by Nick A. Caporella following the acquisition and consolidation of several regional beverage businesses. Over time, it evolved from a regional soft drink operator into a national beverage company with strong exposure to the sparkling water and flavored beverage markets. Public disclosures in SEC filings and company annual reports indicate that the company emphasizes niche brand development, consumer trend responsiveness, and high-margin premium beverage categories.