Company Overview

Fly-E Group, Inc. (NYSE American: FLYE) is a U.S.-based electric mobility company focused on the design, assembly, marketing, and retail of electric vehicles and related transportation products. The company operates primarily within the electric vehicle, micromobility, and urban transportation industries, targeting environmentally conscious consumers seeking alternative personal transportation solutions. Its core offerings center on electric bikes, electric scooters, and electric motorcycles sold through branded retail locations and online channels.

The company’s primary revenue drivers are direct-to-consumer sales of branded electric mobility products and related accessories. Fly-E Group differentiates itself through vertical integration, combining product design, branding, retail distribution, and after-sales service under a single platform. The company traces its origins to electric mobility retail operations in New York City and evolved into a publicly traded entity following its 2023 business combination, positioning itself as a niche provider within the growing U.S. urban electric transportation market.

Business Operations

Fly-E Group conducts operations through integrated retail, distribution, and product development activities. Its core business consists of operating Fly E-Bike retail stores, which sell electric bikes, electric scooters, electric motorcycles, and replacement parts, as well as providing maintenance and repair services. Revenue is primarily generated from product sales, with ancillary income from servicing and accessories. Operations are concentrated in the United States, with an emphasis on dense urban markets.

The company does not manufacture vehicles at scale internally; instead, it relies on third-party manufacturing partners while retaining control over branding, specifications, and final assembly or customization. Fly-E Group controls its retail footprint and e-commerce platform and operates through wholly owned subsidiaries, including Fly E-Bike Inc., which serves as the primary operating entity. Public disclosures indicate limited reliance on joint ventures, with most activities conducted through consolidated subsidiaries.

Strategic Position & Investments

Fly-E Group’s strategy focuses on expanding its retail footprint, increasing brand recognition, and capturing demand for affordable urban electric transportation. Growth initiatives include opening additional company-owned retail stores, expanding online sales capabilities, and broadening its product portfolio to address different price points and use cases within electric micromobility. The company positions itself as a last-mile transportation solution provider rather than a mass-market automotive competitor.

The company has disclosed investments primarily related to store expansion, inventory procurement, and working capital rather than large-scale acquisitions. No major transformative acquisitions have been confirmed in public filings. Fly-E Group has indicated interest in emerging electric mobility technologies and battery improvements, but specific proprietary technology investments beyond product sourcing and design oversight remain limited or not clearly disclosed. Where details are absent, data is inconclusive based on available public sources.

Geographic Footprint

Fly-E Group’s operations are concentrated in the United States, with its headquarters located in New York City. The company’s retail presence is primarily in New York State, particularly in urban areas with high micromobility adoption and regulatory support for electric bikes and scooters. Sales are also conducted nationwide through its e-commerce platform, giving the company a broader domestic reach beyond its physical store locations.

Internationally, Fly-E Group does not currently report material operating locations or revenue-generating subsidiaries outside the United States. While its supply chain includes overseas manufacturing partners, primarily in Asia, these relationships are supplier-based rather than owned international operations. As of the most recent public disclosures, international expansion remains limited and exploratory.

Leadership & Governance

Fly-E Group is led by a management team with experience in retail operations and electric mobility markets. The company follows a centralized leadership structure with strategic oversight by its board of directors and executive management, emphasizing disciplined growth, regulatory compliance, and operational efficiency in a competitive and evolving market.

Key executives include:

• Yucheng “Lucas” Li – Chief Executive Officer
• Zhe “James” Li – Chief Operating Officer
• Yifan Wu – Chief Financial Officer
• Yinghao Jin – Director

Management has articulated a strategic vision centered on making electric mobility accessible to urban consumers while scaling cautiously to align with capital resources and market demand. Where executive roles or governance details vary across disclosures, information has been aligned to the most consistent public filings, with discrepancies noted as inconclusive when applicable.