Company Overview

Fobi AI Inc. is a Canadian technology company focused on delivering artificial intelligence (AI) and data-driven solutions to enable digital transformation, customer engagement, and operational intelligence for enterprises. The company operates primarily at the intersection of AI, data analytics, Internet of Things (IoT), and digital identity, serving clients in retail, sports and entertainment, telecommunications, and smart infrastructure markets. Its core value proposition centers on enabling real-time data capture, secure data ownership, and actionable insights to improve customer experiences and business performance.

Founded in 2017, the company has evolved from an early-stage AI and IoT solutions provider into a platform-oriented business emphasizing digital identity, mobile wallet technology, and applied analytics. Through organic development and acquisitions, Fobi has positioned itself as an enabler of privacy-compliant data monetization and engagement in environments where real-time consumer interaction and verification are critical.

Business Operations

Fobi generates revenue through software licensing, platform subscriptions, data services, and enterprise solution deployments. Its operations are organized around several core business units, including Fobi Data Exchange (FDX), Wallet & Pass Platform, and IoT & Smart Infrastructure Solutions. These units collectively support use cases such as digital credentials, loyalty and engagement programs, real-time location analytics, and secure data sharing. The company’s technology stack integrates AI-driven analytics, mobile wallet passes, QR and NFC-based identity tools, and IoT data capture.

Operations span both domestic and international markets, with a focus on scalable, software-centric offerings rather than asset-heavy infrastructure. Fobi controls proprietary software platforms and analytics capabilities, while leveraging cloud infrastructure and partner ecosystems for deployment. The company operates through several wholly owned subsidiaries, including Fobi Solutions Inc., Passcreator Inc., and Loop Insights Inc., which contribute specialized capabilities in mobile wallet technology, data analytics, and customer engagement solutions.

Strategic Position & Investments

Fobi’s strategy emphasizes growth through platform expansion, cross-selling across its installed customer base, and targeted acquisitions that strengthen its AI, data, and digital identity capabilities. A key strategic priority is the development of privacy-forward data ecosystems that allow enterprises to extract value from first-party data while maintaining regulatory compliance. The company has invested in enhancing its Fobi Data Exchange (FDX) to support secure data ownership and monetization frameworks.

Notable acquisitions include Loop Insights Inc., which expanded Fobi’s analytics and location-based intelligence offerings, and Passcreator Inc., which enhanced its mobile wallet and digital pass capabilities. Fobi is also engaged in emerging sectors such as digital credentials, smart cities, and connected infrastructure, where AI-driven insights and secure identity solutions are increasingly in demand. Data inconclusive based on available public sources regarding material equity investments outside wholly owned subsidiaries.

Geographic Footprint

Fobi is headquartered in Canada, with its principal corporate office located in Vancouver, British Columbia. The company maintains operational and commercial activities across North America, with additional market presence in Europe and select Asia-Pacific regions through customers and partners. Its solutions are designed for global deployment, particularly in industries such as retail, sports and entertainment, and telecommunications.

Internationally, Fobi’s influence is primarily driven by software deployments and partnerships rather than physical infrastructure. The company supports multinational clients and venue operators, enabling consistent data capture and engagement across regions. While revenue is concentrated in North America, management has indicated a strategic focus on expanding international adoption of its digital identity and data platforms. Data inconclusive based on available public sources regarding the precise revenue split by geography.

Leadership & Governance

Fobi is led by a management team with experience in technology, capital markets, and enterprise software commercialization. The leadership philosophy emphasizes innovation, strategic partnerships, and disciplined growth through scalable platforms and recurring revenue models. Corporate governance follows Canadian public company standards, with oversight provided by an independent board of directors.

Key executives include:

• Rob Anson – Chief Executive Officer
• Jay Bertoli – President
• Trent Dawe – Chief Financial Officer
• Glenn Pigford – Chief Technology Officer
• Scott Melland – Chief Revenue Officer

The executive team is responsible for executing Fobi’s strategy of expanding its AI-powered data and digital identity ecosystem while maintaining a focus on regulatory compliance, customer value, and long-term shareholder growth.