Company Overview

Primis Financial Corp. is a U.S.-based bank holding company operating in the banking and financial services industry. The company conducts substantially all of its business through its wholly owned subsidiary, Primis Bank, providing a range of traditional commercial and consumer banking products alongside technology-enabled financial services. Its primary revenue drivers include net interest income from lending activities and non-interest income from deposit services, payment solutions, and specialty banking offerings.

The company serves small to mid-sized businesses, professionals, and individual consumers, with a strategic emphasis on differentiated digital banking capabilities and niche customer segments. Primis Financial Corp. positions itself as a hybrid institution combining community banking with national, technology-driven offerings. The company traces its roots to a community banking platform in Virginia, later rebranding and expanding its scope through organic growth and acquisitions to support a broader, more digitally focused banking model.

Business Operations

Primis Financial Corp. operates primarily through Primis Bank, which offers commercial loans, commercial real estate lending, consumer loans, and a full suite of deposit products. Revenue is generated through interest income, service charges, interchange fees, and specialty financial services. The company also operates national digital banking verticals that extend beyond its branch footprint, allowing it to compete in specialized lending and deposit markets.

Operations are concentrated in the Mid-Atlantic and Southeastern United States, supported by branch locations and operational offices, while certain digital and specialty banking services are offered on a nationwide basis. The company controls proprietary banking platforms and has developed partnerships with financial technology providers to support embedded finance, payments, and digital account acquisition. Public disclosures confirm Primis Bank as the principal subsidiary; information on additional joint ventures or minority investments is limited, and data inconclusive based on available public sources.

Strategic Position & Investments

Strategically, Primis Financial Corp. has focused on diversifying revenue streams beyond traditional community banking by investing in technology-enabled financial services and specialty verticals. Growth initiatives have included balance sheet expansion, targeted loan growth in higher-yield segments, and the development of national digital brands aimed at specific professional and affinity groups.

The company has completed acquisitions in prior years to expand its geographic footprint and operational scale, integrating those institutions into Primis Bank. It also operates Panacea Financial, a digital banking brand focused on serving medical professionals, which management has identified as a key long-term growth platform. Public filings indicate continued investment in digital infrastructure and payments-related capabilities; however, disclosures regarding emerging technologies or material equity investments outside core banking remain limited, and data inconclusive based on available public sources.

Geographic Footprint

Primis Financial Corp. is headquartered in Virginia and maintains a physical banking presence across the Mid-Atlantic and parts of the Southeastern United States, including key metropolitan and suburban markets. Its branch-based operations are complemented by centralized operational and technology functions supporting both local and national banking activities.

Through its digital and specialty banking platforms, the company serves customers across the United States, extending its market reach well beyond its physical branch network. The company does not report material international operations, and its geographic influence is primarily domestic, with national exposure driven by online account origination and specialty lending programs.

Leadership & Governance

Primis Financial Corp. is led by an executive team with experience in community banking, financial technology integration, and regulated financial services. Leadership emphasizes disciplined growth, risk management, and the integration of technology to enhance customer experience while maintaining regulatory compliance.

Key executives include:

• Dennis J. Zember – President and Chief Executive Officer
• Jeffrey W. Osborne – Chief Operating Officer
• Kevin M. Thompson – Chief Financial Officer
• Robert M. Schaefer – Chief Credit Officer

The board of directors provides governance oversight with a focus on capital management, strategic execution, and long-term shareholder value. Leadership philosophy, as reflected in public filings and investor communications, centers on balancing innovation with prudent banking fundamentals.