First Reliance Bancshares, Inc. operates as the bank holding company for First Reliance Bank that provides banking products and services in North and South Carolina. It provides checking, savings, money market, Christmas and vacation club accounts, and individual retirement accounts, as well as certificates of deposit. The company offers personal loans, including unsecured, auto and recreational vehicle, mortgage, and other loans, as well as home equity line of credit; business loans, such as commercial real estate, business loan checklist and well as business lines of credit as well as mortgage products and services; and debit and credit card services. In addition, it offers treasury; online, mobile, and business banking; fraud prevention; and other services. First Reliance Bancshares, Inc. was founded in 1999 and is based in Florence, South Carolina.