Company Overview

FitLife Brands, Inc. is a U.S.-based nutrition and wellness company focused on developing, marketing, and distributing nutritional supplements, sports nutrition products, weight management solutions, and general wellness products. The company operates within the broader health and wellness, dietary supplements, and active lifestyle industries, with products sold through e-commerce channels, specialty retailers, gyms, and international distributors. According to public company disclosures and SEC reporting, FitLife Brands generates revenue primarily through branded supplement sales and related nutrition products targeted toward fitness-focused consumers, athletes, and health-conscious customers.

The company’s portfolio includes multiple supplement and wellness brands, including NDS Nutrition, PMD Sports, SirenLabs, Core Active, and other proprietary product lines acquired or developed over time. FitLife Brands has evolved through acquisitions, brand integrations, and digital commerce expansion, positioning itself as a diversified branded nutrition platform. Its strategy has emphasized asset-light brand management, direct-to-consumer growth, and leveraging established distribution relationships within the sports nutrition and wellness markets.

Business Operations

FitLife Brands operates through a branded consumer products model centered on nutritional supplements and wellness offerings. Its core operations include product formulation, brand management, marketing, distribution, and e-commerce fulfillment. Revenue is primarily generated through sales of protein powders, pre-workout products, weight management supplements, vitamins, hydration products, and related health and performance nutrition items. The company distributes products through domestic retail networks, online marketplaces, direct-to-consumer websites, and international channel partners.

The company maintains operations primarily in the United States while also supporting international distribution relationships across select foreign markets. Public filings indicate that FitLife Brands has expanded its product and customer reach through acquisitions and integration of complementary supplement brands. Its business model relies heavily on intellectual property associated with brand portfolios, digital marketing capabilities, retailer relationships, and outsourced manufacturing partnerships common within the supplement industry. The company also benefits from a multi-brand structure that allows it to target different customer demographics within the broader health and wellness sector.

Strategic Position & Investments

FitLife Brands has pursued growth through acquisitions, portfolio expansion, and increased direct-to-consumer penetration. The company has historically focused on acquiring established or emerging supplement brands with existing customer bases and scalable distribution opportunities. Public disclosures reference strategic investments in brand development, digital commerce infrastructure, and expanded product categories aligned with long-term consumer trends in fitness, wellness, and preventive health.

The company’s strategic positioning is supported by ownership of multiple consumer-facing brands operating across sports nutrition and lifestyle wellness categories. Acquisitions involving brands such as PMD Sports and other portfolio additions have broadened its market reach and diversified revenue streams. FitLife Brands has also emphasized operational efficiency and scalable brand integration as part of its long-term strategy. Its participation in fast-growing wellness categories, including performance nutrition and active lifestyle products, aligns the company with sustained consumer demand for health-oriented products.

Geographic Footprint

FitLife Brands is headquartered in Omaha, Nebraska, and primarily operates within the United States market. Its products are distributed nationally through e-commerce platforms, specialty nutrition retailers, fitness-related outlets, and wholesale partners. The company’s domestic presence represents the majority of its operational and revenue base according to public reporting.

In addition to U.S. operations, FitLife Brands has established international distribution relationships that extend its products into select overseas markets. While the company does not operate on the same scale as larger multinational supplement firms, its portfolio has achieved international exposure through third-party distributors and online commerce channels. Its global reach remains concentrated in regions where sports nutrition and wellness demand continues to expand, including parts of North America, Europe, and other international consumer markets.

Leadership & Governance

FitLife Brands is led by an executive team with experience in consumer products, nutrition, finance, and brand management. Company leadership has consistently emphasized disciplined acquisitions, shareholder value creation, and scalable growth through diversified wellness brands. Public company governance is overseen by a board of directors and executive management team in accordance with SEC filings and public market reporting standards.

Key executives include:

• Dayton Judd – Chief Executive Officer
• Ryan Hansen – Chief Financial Officer
• Patrick Ryan – Executive Chairman

Leadership strategy has focused on expanding the company’s brand portfolio, improving operational scale, and increasing direct consumer engagement through digital sales channels. Management commentary in public filings has consistently highlighted acquisition-driven growth, disciplined capital allocation, and strengthening brand visibility within the competitive nutrition and wellness industry.