Face Up Entertainment Group, Inc., a development stage company, focuses on the development of Internet reality gaming social network. The company operates FaceUpGaming.com, a non-wagering internet poker Website, which provides users with streaming video, audio, and messaging capabilities. It has a strategic partnership with Texas Hold'em Poker Tours. The company was formerly known as Game Face Gaming, Inc. and changed its name to Face Up Entertainment Group, Inc. in April 2012. Face Up Entertainment Group, Inc. was founded in 2009 and is based in Valley Stream, New York.