Gaia, Inc. GAIA

Company Overview

Gaia, Inc. (NASDAQ: GAIA) is a U.S.-based digital media and subscription streaming company focused on conscious media, alternative health, yoga, spirituality, and personal transformation content. The company operates primarily within the subscription video-on-demand (SVOD) and digital wellness industries, offering a curated library of original programming, documentaries, interviews, and instructional videos through its proprietary streaming platform. Gaia generates most of its revenue from recurring subscription fees, with additional contributions from licensing and limited advertising-related activities.

The company’s primary customer base consists of wellness-focused consumers seeking content related to yoga, meditation, metaphysics, alternative healing, and spiritual exploration. Gaia positions itself as a niche streaming platform differentiated from larger general-interest streaming providers through specialized content and a dedicated global subscriber community. Founded in 1988 as Gaiam by Jirka Rysavy, the company initially operated as a catalog and media business centered on lifestyle and environmental products before evolving into a digital subscription media platform. Over time, Gaia divested several physical product and retail-oriented operations to focus primarily on streaming media and digital membership services.