GINSMS Inc. operates as a mobile technology and services company in Singapore, Indonesia, other Asia countries, Europe, the United States, and internationally. It operates through two segments, Messaging Business, and Software Products and Services. The company offers cloud-based application-to-peer (A2P) messaging services that enables mobile application developers, SMS gateways, enterprises, and financial institutions to deliver application programming interface (API) SMS in the areas of mobile marketing, mobile transactions, security, customer relationship management, and enterprise resource planning, as well as short message service. It also provides telecom products and platforms, including mobile content management systems, streaming gateways, service delivery platforms, single-sign-on systems, mobisite creators, mobile campaign management systems, mobile advertising systems, social networking gateways, appstores, loyalty and reward systems, and subscription gateways. In addition, the company offers mobile advertising and new media, a one-stop mobile marketing and advertising service to clients, as well as mobile application services, such as Happy Hours and Go Mall under the Right Here Media brand. Further, it provides support and maintenance services; outsourcing of technical resources to customers for software development; and maintains the A2P Cloud platform and develops new features. The company was incorporated in 2009 and is based in Calgary, Canada. GINSMS Inc. operates as a subsidiary of Xinhua Mobile Limited.