Primior Holdings Inc., operates as a real estate development firm. It engages in the management and development of properties, such as custom homes, apartment complexes, and hospitality properties; provision of investment advisory; and asset management services. The company was formerly known as GRILLiT, Inc. and changed its name to Primior Holdings Inc. in October 2024. Primior Holdings Inc. was founded in 2011 and is headquartered in Irvine, California.