Grove Collaborative Holdings, Inc. GROV

GROV Company Overview

Grove Collaborative Holdings, Inc. is a U.S.-based consumer products and e-commerce company focused on sustainable household, personal care, beauty, and wellness products. The company operates primarily in the direct-to-consumer retail sector and positions itself around environmentally conscious consumption, offering products that emphasize reduced plastic use, refillable packaging, plant-based ingredients, and broader sustainability standards. Grove serves consumers seeking eco-friendly alternatives to conventional packaged goods through its online platform and subscription-oriented purchasing model.

The company’s principal revenue drivers include sales of owned brands and third-party consumer products distributed through its digital marketplace. Key owned brands include Grove Co., Peach Not Plastic, and other sustainability-focused product lines spanning cleaning supplies, paper goods, skincare, and personal care. Grove was founded in 2012 and evolved from an online natural products marketplace into a vertically integrated sustainable consumer goods platform with both proprietary and curated offerings. The company became publicly traded through a merger with a special purpose acquisition company in 2022.